The Dual Festival (Mid-Autumn Festival and National Day) Shopping Season, co-hosted by the Guiyang Economic Technology Development Zone (GETDZ)'s investment promotion and commerce bureau, has kicked off at Longwan Wanda Plaza and will run until Oct 7.
The campaign involves 118 dining and retail merchants within the mall, offering limited-time discounts across all categories. Shoppers can play mini-games to earn cash vouchers or use loyalty points to redeem discount coupons, which can be applied to purchases.
The event is complemented by cultural and sports-themed activities, including the Golden Autumn Concert, kids' runway shows, bead art competitions, and on-campus dance parties in universities.
This initiative follows a collaborative model in which the government provides the platform, and merchants offer discounts, boosting holiday consumption and driving growth in the dining and retail sectors.
GETDZ will continue to partner with local shopping centers to organize themed events and offer consumer subsidies during key shopping periods, further expanding consumption scenarios and unlocking the zone's economic potential.